Like all other forms of marketing, social media marketing helps you garner the attention of your prospective and current customers. However simple creation and sharing of engaging and high-quality content isn’t all that social media marketing entails.
You might think that there are always active people on every platform every minute of the day, every social media platform has their own total number of active audiences on daily, weekly and monthly base, which varies from platform to platform. Knowing the best time to post on social media in 2019 as per your industry is the key to engaging the right kind of people at the right time. You will have a greater chance of reaching out to your target audience and encouraging engagement when you post precisely when they are likely to see your post.
For each social media platform, the best time and day to post when most of the relevant social media audience is active, can help you glean more impression, reach, and engagement, eventually leading to more conversions and clicks. Drowned in an avalanched of information overload, if your audience is not active when you post, your post would inevitably get lost in oblivion, with only a few engagements.
So, when exactly is the best time to post on social media in 2019?
This question gets asked all too often, and if you’ve ever attempted to plan a social media posting calendar, you must be nodding in affirmative. It’s difficult to know when and how often to post across different platforms so that you can catch your target audience when they are the most active. The only way to uncover the truth is based on the online behavior of your audience and when they comment on videos, posts, and pictures. But unless you have countless information and over-the-line tools, it takes a lot of time to discover your ideal time for engagement for your preferred platforms. It takes hours to analyze and scrutinize all your data. And by the time, you would figure out what time works best for you, the circumstances (platforms, audience, algorithms) have probably changed and you find yourselves again at a loss for answers.
In order to crack the mystery, we have pulled data from Sprout’s data science team and crafted a content schedule across different platforms to help you post at just the right times, throughout the week. Don’t let your posts be swallowed whole by the black hole!