Have you ever given a real thought to using a video instead of an image on your Facebook cover? Sounds interesting doesn’t it? A real-life walking talking video animation right at the top of your Profile.
And when you are there, you need to make sure that you implement some creative examples.
In this article, we are going to discuss how one can use a Facebook video cover for their Facebook page. So without further Ado, let’s get into the details of things and help you set up a cover video.
Importance of Using Facebook Cover as a Video
Every time a person visits your Facebook page, the first thing that they lay their eyes upon is your Facebook cover photo. For visitors who are coming to your website as first-timers, a cover photo is good enough to promote your brand and portray a complete story of your brand in just a handful of seconds. In just a glance, an average user can make sense of the message behind your short video.
And the impact of that cover video is going to be a whole lot more than a simple static image.
A good video can readily grasp the attention of your audience. For example, if you are going through your news feed, what is the first thing that captivates your attention? If it isn’t a moving person or a video imagery on auto-play. It’s what draws the user’s attention and drive a greater engagement.
Fun Fact: A cover video which communicates the brand message without audio is very effective.
Do you wish to add a video to your Brand’s Facebook cover? Here’s how you can do it.
How to Add a Video to Your Facebook Cover?
First of all, you need to upload a video as your Facebook cover image. You can do that as if you’re simply uploading a new photo to your Facebook cover. Hover your mouse button on top of your Facebook cover photo area and you will see a small camera icon titled, “Change Cover.”
Now, click on the Change Cover option and it will show you a number of options.
Select a video from your desktop and simply add it to your Facebook cover. You can even access your Facebook video history to find something which you have posted earlier on the account. Before you do so, make sure to pay special attention to the following. Choose a video which meets all the necessary technical requirements. A Facebook cover video must be a minimum of 820 x 312 pixels. Also, the length of the video is supposed to cap around 20 to 90 seconds at the very least. If something goes beyond that, then you must pay attention to shortening your video before confirming the upload.
In case, if you try to force feed a video to Facebook, the platform will not upload it.
If you are wondering what are some of the best examples of using a Facebook cover video
Buffer
For example, just take Buffer. They portray their employees on their Facebook cover just to boost their morale up. At the same time, they want to show the world that they really do care about their employees well-being. Hence, they commemorate them whenever/wherever/however they can.
Back in the days, Buffer posted a video of their employees and featured them on their Facebook page.
To create that video, these guys used a drone footage which made them look super cool. This hyperlapse video was basically done by Buffer to celebrate their ever growing Buffer family.
Hello Social
Some brands can’t shoot their entire employee circle and put them on Facebook. Instead, they choose a mix of animations to express their message. For example Hello Social is remarkable brand which leverages the power of animations to win the consent of their customers. This tactic is not only great but also work wonders for the individuals because it makes still images come alive and create impact.
Mari Smith
If you want to do some personal branding through your Facebook page, here’s a globe-trotting keynote speaker Mari Smith and this is how she shares her story. From her Facebook cover video, you can learn how she was recruited by Facebook to market small businesses. She has played a role as brand ambassador and educator. She is also one of the best-selling authors and has worked with brands.
National Geographic
National geographic captures the beauty from the very nature and showcase it on their Facebook cover page. Using a mix of stunning visuals and natural appeals, they entice the audience to enjoy the essence of nature to the fullest. Not only is their video element commendable, the audio playing in the background is also equally attractive. Caption it whichever way you want but it really did win us all.
There you go, here we have four magnetic Facebook cover video ideas which has won millions at heart. You can be as creative as you want and add as much lustre as you like.
Concluding Thoughts
Facebook Video Covers are the way forward. Future brands aren’t only adopting to this methodology but they are making the most out of it to create a resonating impact. When you are planning to create a video for Facebook Cover, you need to ensure that you are using the best tools to create one. As far as their creation is concerned, the Wave and Animato are two great tools which offers the best video editing. With Wave, you get access to over a million professional video clips! Sounds interesting right?
Have you give a thought to adding Facebook Video to your brand’s page cover? 🙂 Now is the time.
