In the digital world of today, videos have become quite the talk in town.
It looks like video marketing is finally here and it has come here to stay. According to recent research, it was revealed that businesses are now leveraging videos as a part of their content marketing strategy. More than 80% of marketing efforts done by brands is mostly focused on video marketing.
If you are a business yourself seeking to build up your brand, video can be your best bet.
But, how about I tell you that you can earn some extra bucks only by running ads on your videos? Yes, there is a massive market for advertising and you can earn a good amount of profits too.
Are you one such individual seeking to consider Facebook as your platform to run video ads? Do you want to make some extra cash on the side by monetizing your Facebook videos with relevant ad breaks? Here’s an interesting article which I have covered to help you understand how ad break works.
What is Facebook Ad Break?
It is a way of monetizing video content on your brand page. Ad breaks are short 15-second ads featured in between your videos. They appear naturally in places where a climax is about to take place. They can appear as pre-roll, mid-roll or in the form of images. This feature has been recently introduced and it’s only been a couple of years since it has been around. They were relatively a slow adoption. However, in time, they become quite proficient. In fact, a few Facebook pages are easily earning a good 5-figure revenue just from featuring ad breaks in between their brand videos.
Just take a look at this snippet from someone’s estimated earnings.
Looks nice, doesn’t it? I think it’s pretty good earning from running a 20-day campaign.
If you want to confirm whether your brand or business page is eligible for ad breaks, visit the Join Ad Breaks page. This page will help you learn whether your Facebook page is eligible for ad breaks or not.
If it is eligible, you will find the following message.
In case, you don’t see this message appear, it means that you need to take some additional measures. What additional requirements are necessary to take in order to qualify? Here are those requirements.
- Your page must comply with Facebook’s Partner Monetization Policies that are centered around community standards, copyright enforcement, authenticity, and engagement.
- You must reside in one of the eligible countries and post content in one of the eligible languages. Don’t get discouraged if your country isn’t on the list yet; the list of eligible countries is growing fairly fast. Note: this requirement may have been removed from some pages in the last month.
- You must publish content on your business page (not your personal profile) and have at least 1,000 fans. Note: the requirement originally was 10,000 fans; your page may still have that requirement.
- Your page must have reached one of these milestones in the past 60 days: 15,000 engagements; 180,000 minutes viewed across all of your videos; or 30,000 1-minute views on 3-minute+ videos.
- You must be at least 18 years old.
By running an eligibility check on your Facebook, you will be able to highlight specific areas where you need to pay attention in order to work towards the monetization aspect of your videos.
Find out what your objectives are and then set appropriate milestones to achieve those objectives.
So once you’ve done everything to make your Facebook page available for Facebook ads, then here’s how you can start monetizing your Facebook videos which are on average at least 3 minutes long.
Step # 1: Submit Your Facebook Page for Facebook Ad Approval
One way to set up and easily manage your Facebook ad breaks is through Facebook Creator Studio. It’s a place that allows Facebook creators and publishers to manage posts, insights, and messages of all of their Facebook pages from a single dashboard. To begin with, choose the Facebook business page where you’ve published the videos which you want to monetize. There you will find a monetization tab which is usually located in the left navigation section. Go ahead, review the monetization terms and conditions. Once you are satisfied, simply accept those terms and conditions.
Define how you intend to receive the payments and for that, you should select a payment account. Also, enable the automatic placement of ads option so your videos can randomly show ads.
The approval won’t take much of your time as the process is quick. If you’ve set everything correctly, it won’t take long until you are approved to run your videos with the appropriate Facebook ad breaks.
Step # 2: Set How and Where Facebook Ad Break will Appear in Your Facebook Video
Here’s one of the best things about Facebook Ad which even YouTube doesn’t offer yet. You can choose where the ad break is going to appear when setting up monetization or later from the monetization settings. While you are setting the options, make sure that you do the following.
- Let Facebook decide where it should automatically insert ads with a 1-2 second of pause in content.
- You can manually control where Facebook inserts the ad breaks with a 10-second window for Facebook.
Step # 3: Optimize Facebook Videos for Facebook Ad Break Monetization
Facebook offers page-level optimization. When you select this particular option, every video you publish on Facebook will eventually go through a detailed content review process. The review of your content begins right from the very moment when you publish your videos on the Facebook platform.
In fact, you can even earn a small percentile of revenue from the ad breaks even when the video is in the review phase. Facebook has its own algorithm to measure the performance of a video based on the number of views during the initial minutes of publishing. Higher velocity videos gain an extra edge. So let’s say if your video gets 25 views in the first 10 minutes, it is considered a high-velocity video.
The priority of reviewing is set based on how long it takes to acquire the maximum no. of views.
On average, the review process for Facebook videos can take up to 48 hours but it can be much faster. You can track which of your videos are in-review or already reviewed from the Ad Breaks tab.
