One of the largest video-driven social media networks in the world is none other but the ever-growing YouTube channel. Launched during early 2005, YouTube has gradually and eventually earned itself a dominant place in the online world of streaming. Currently, YouTube is owned by Google as of late 2016, and the platform is responsible for over 11 percent of the entire global video traffic. The second video content platform is none other but Netflix. Today, YouTube has more than 1 billion users.
With such dominance in the global market, YouTube has become an eye-candy for many modern-day businesses. It has enabled businesses by providing them the opportunity to grow themselves by building a follower base. With YouTube, brands can create their own channels and execute videos to push forward their marketing efforts. These videos they create can be further advertised on different channels and can further complement the marketing efforts of the brand taking up a notch.
It is without a doubt, YouTube has gained significant recognition within the business sector. Are you also interested in learning how to set up and optimize your YouTube channel for network traffic?
Let’s find out.
How to Optimize Your YouTube Channel?
YouTube is all about views.
A greater number of views means greater revenue. It means that you need to optimize your channels to maximize the view count and complement your ongoing effort to build the perfect awareness.
To begin with, you need to first a proper YouTube channel for your business.
Start with an Attractive YouTube Channel Homepage
The homepage is where an average visitor is going to visit you the first time he interacts with one of your videos. Hence, you need to make sure that you create a good impression on your online visitors.
Start by building a professional homepage that sums up everything that you are trying to promote.
For example, Ultra Music is a leading channel for listening to the latest EDM/House music on YouTube. And here’s how they have created a descriptive About page to help populate their network.
Here are some prerequisites that you should keep in mind:
- Choose an interactive profile picture. Capture one which is clean and can be easily accessed.
- Upload your channel art, it is the header image at the top of your channel page.
- You can also add a channel trailer which autoplay every time a person visits your channel page.
- Create multiple playlists covering important topics, mostly circulating up to 10 different sections.
- Add featured channels to your About section on the YouTube channel list to create a network.
- Create an About page that gives you a short persuasive description of your channel and focus.
Perform a Keyword Research and add them in Titles and Metas
Why keyword research is highly significant? It’s because the right keywords will optimize videos to easily rank and become searchable by other people. The right keywords will take your entire channel up the charts. Your channel will get more suggested views option on YouTube and better subscriber conversions. As you research valuable keywords, you can add them to your titles, tags & descriptions.
How you choose to tag your videos defines the success of your YouTube channel. With the right keyword optimization within the tags, it can help your YouTube algorithm to work its magic all the way.
Keep in Mind Audience Retention and Watch Time for Your Videos
Watch time and audience retention refer to the total time an average user is expected to spend watching your videos. If you are successful in boosting video watch time, YouTube eventually starts to promote your channel as recommended videos leading you to get more views from newer audiences.
But here’s the big question, how should one increase their video watch time? Well, there are four ways.
- Playlist structuring can help you align your videos and give a more linear experience to individuals watching. Start by creating a high impacting playlist for all your YouTube videos so your desired audience can watch. In this way, the audience will have a greater chance to watch your best content.
- Secondly, choose titles and thumbnails which easily sums up your content. The titles and thumbnails which you will use for your video content will impact your video views and your rankings. They are the primary motivators that eventually motivate your viewers to click on the videos.
- Thirdly, use YouTube cards within your YouTube video content. If you want to make the best use of these cards is to link other content to your YouTube channel where viewers will likely be interested in.
- Finally, make content focused on keywords which are trending on YouTube. In this way, you will be more able to attract individuals who are interested in watching your YouTube content. Do you want to identify which keywords are trending? Might I suggest you check your YouTube’s suggestions feature.
Tricks to Increase Traffic on your YouTube Channel
The likelihood of your YouTube channel of getting watched increases when you start getting more viewers. And we all want our YouTube channel to get noticed! So here are some ways to do that.
Find Relevant Topics for Your Video Content Using Google Trends
So when you create a YouTube video, make sure that you choose a topic which will grasp the interest of your audience. If you’re not sure where to look for the right topic, Google Trend can be the best place to begin your search. It proposes many topics which are in the trends and are readable content.
Answer Common Queries Viewers Might be Searching on YouTube
The best way to begin your YouTube marketing campaign is to find what your audience is searching for, on the Internet. One way is to find out their common queries and then base some of your video content around them. When your videos address such topics, their chances to get watched increases.
Assess Keywords Search Volume Using a Tool such as UberSuggest
If you’ve identified the topic and you’ve addressed the query, choose a video topic based on relevant keywords. You can get initial keyword ideas by analyzing through a tool called UberSuggest. Just enter the keyword in Ubersuggest and choose YouTube in the drop-down menu to analyze keywords.
There’s no Harm to Look at Autosuggestions for More Keywords
If you want to identify more popular keywords, then you can always take a look at the autosuggestion. YouTube has an auto suggestion feature which is one of the best and most effective. It helps you find out high volume keywords which can always pop up whenever someone searches up a specific topic.
Create Your Own Unique Signature Style to Address the Audience
Choosing the right topic for your YouTube video is highly significant. But to develop a unique way to address the problem and give it your own creative twist is what will set your work apart from the rest. If you want to maximize video views, describe the content in such a way no other has achieved so.
Don’t Forget! Using Call-to-Action Strategically Can Strike a Deal
If your agenda is lead generation, a call-to-action plays a vital role in getting you the leads. A CTA might inquire users to share your video, visit your respective website or check out more videos. Also, it is important that you make sure that the CTA is coherent with your entire YouTube video in all sense.
How About Using the Creator Studio to Optimize Your Channels
When you optimize your YouTube channel, it becomes easier for individuals to find your content on Google Search. If you want to optimize your account, start with a partner verified account which allows you to monetize your videos, upload them and use custom thumbnails to market your videos.
You can optimize your videos by using the Creator Studio.
Promote Videos on Relevant Platforms (Specifically Where the Audience is)
Last but not least, once you’ve uploaded your video content on YouTube, you need to share the content on relevant platform especially in places where your target audience is. To promote your video, just check on Google Analytics from where most individuals are coming and run a campaign.
Create a short eye-catchy intro video that can grab audience attention towards your video, make this intro video appeal as much as possible.
If you don’t know how to make intro videos then use any online video maker tool or you can also use apps like YouTube intro maker.
The main advantage of this kind of application is that here you will get thousands of predefined videos that are very easy to customize according to your requirements.
Split test, your campaigns once you run them and see which one is feverishly performing.
And there you go here’s just about everything I know that can help you to optimize your YouTube channel. With effective optimization in place, your YouTube channel will start seeing proper traffic.