One of the most common things that customers demand while shopping online is a personalized shopping experience. Take a moment and think about your website. Are you giving the customers the shopping experience they require?
What most of the owners don’t realize is that geomarketing is something that can help them to make buying easy for the customer. This is quite usual marketing technique that businesses use to convert visitors into customers.
Let’s start by first understanding what is geomarketing?
Geomarketing is location-based marketing, smartly done by taking help from artificial intelligence. There is a deadly competition out there, and if you are not willing to grab the local market, it would be difficult for you to grab the larger market share.
It is essential to mention that geomarketing is more than just knowing where your customer is; it gives you a piece of information on where your target audience lives on the internet.
What your target customers are buying? Which of the products are being loved by them? And how you can offer them products/services that they need.
There is also a financial benefit of adding geomarketing in your marketing strategy. The cost of marketing reduces with just a little bit of effort done on digital marketing.
Geomarketing is all about knowing when your target market needs some service and being there for them when they need it. Whether a customer comes to you or you force them to try out your service just because they’ve reached your place.
Can geomarketing drive more sales?
Of course, geomarketing can help you target customers in various ways. Firstly, when you use geomarketing, it gives those customers a place to buy when they need to use a service, so nothing is forced.
Here are some examples that will help you to try out geomarketing even if you don’t plan to use it in 2020.
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Customized Shipping offer
With geomarketing, you’ll be able to give personalized offers to your customers. For instance, if a user lives in an area where it is easy to ship the product or it will take minimum resources, it is an excellent option to show the customers that the shipping is free for them. If your customer is from a generic country, then it would be wise to show them “Free Shipping Worldwide” With geolocation, the website can recognize the physical location of the customer and provide personal shipping offers to them.
It doesn’t always have to be a location-based offer. The offer can be on X amount of dollar or even completely customized as per the need of the customer.
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Knowing the location is a plus
With geolocation, it’s easy to figure out the country of the customer, which delivers the message that what is the language of the customer. This can help the company customize the language & style of the website as per the location of the customer.
For instance, it would be wise to show the middle eastern customer in the Arabic language than to show them in English. The customer will not only trust the brand, and it will force them to shop comfortably on your website.
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Promotion as per the location
With geolocation, it’s quite easy to pinpoint the location of the customer and offer them a specific discount that is popular in their region. Mostly, mobile app development companies use this to give customize quotes/discounts based upon the location of the customer.
With this in mind, it is easy to plan out promotions as per holidays, which is the next best tactic.
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Relevant Offers
Location-based announcements can be made for customers. For instance, if the customer is from Canada, a custom message such as, “Best Deals in Canada” can help users browse the products available in their neighborhood.
This makes the search easy and custom. When the user feels like searching for a business near them, it can help them to browse products that they want. This will give a great impression to the customer because a customer will assume that the industry has done the necessary leg work, which makes it easy for the customer to filter only the thing that needs for themselves. Among thousands of products, everything else will be filtered out.
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Considering the Weather
Geomarketing gives the customers an option to get seasonal updates, which makes the offers pretty enticing. For instance, if a visitor is from South America in July, he will be more interested in buying a snow jacket instead of a thin shirt. Geomarketing makes this possible. And similarly, in summer, the offer is customized as per the need of the customer.
Final Thoughts
Whether you like it or not, geomarketing is revolutionizing the way companies do marketing and offer discounts to customers. The professional companies are now making it easy for the customer to buy products that are close to their homes.
It is not just about leaving anything behind. In an era where competition is fierce, it is vital that you find out ways to reach your target customers in the simplest and fastest way, and geomarketing made is easy.
Moreover, with geomarketing, it is easy for companies and brands to understand the buying pattern of their customers. Additionally, it is easy for startups to know which of the offers are attracting customers and how they can customize offers for a specific region.
