Are you a social media enthusiast who has recently joined Tumblr?

For those of you living under a rock, who don’t know what Tumblr is, it is a microblogging and social networking website founded by David Karp in the year 2007, and is currently owned by the Verizon Media.

Tumblr is a great platform where you can express yourself, discover new things and bond with the people and the stuff that you love. It’s a great place to display your interests and connect with people who share your interests.

For every business, a powerful social media strategy can be a real game changer. If you are searching for the best results, you need to find the best time to post on social networks. By posting at the right time, you not only attract the right audience, but you attract them in bulk and grow your audience. 

When is the Best Time to Post on Social Media?

Major social media platforms such as Twitter and Facebook have a similar usage pattern. Both platforms go hand in hand, and someone who’s leveraging Facebook for business is more likely be using Twitter to promote their businesses as well. Both platforms are closely linked to each other.

If you want your tweets and posts to create maximum impact and generate a high amount of impressions, it is recommended that every social media expert should publish them between 1 PM and 3 PM.

However, as far as Tumblr is concerned, there are different posting times, depending on the age demographics. It has quite a different pattern of usage as compared to other social channels. 

What Does Union Metrics Have to Say About the Best Posting Time?

Union Metrics took the responsibility of finding out the best time to post on Tumblr. And to identify the best time, Union Metrics analyzed more than 6 billion Tumblr activities (posts and notes) over a  6 month period to discover the best time when the audience is most active.

According to Union Metrics,

“We’ve found that weekends are the busiest days on Tumblr and Sunday is the most active day overall. Nights are the busiest times, no matter the day of the week. Post activity is at the highest at 4:00 pm EDT; notes peak at 10:00 pm EDT.”

Therefore, to maximize the post impact, one should focus on posting Tumblr posts during the night. The optimal window to post on Tumblr is between 7 PM and 10 PM EDT from Monday to Thursday. Most of the Tumblr visitors of the study were actually students aged 13-24.

Tumblr Offers You Unique Queuing & Publishing Features

Many individuals who are using Tumblr to market their brand are simply looking to post within their respective time zone. In case, your target market is international and you are not really sure about the peak hours to post, you can always make use of the Tumblr’s Publish On and Queue features.

Hence, when you create a blog or re-blog a previous published post, you can click on the “Add to Queue” option or “Publish On” option instead of resolving to the other options of posting. With this feature, you can choose a specific data and time when you want the post to appear on Tumblr.

Posts that you schedule will show up at automatic intervals between set time periods. For instance, you can set a routine posting option in between 5 P.M. and 11 P.M. every day. When the specified time is reached, Tumblr will automatically post your blog on the platform itself. 

Here’s How You Can Focus on Your Posting Activities?

Major posting activities normally peak during the later hours of the day for Tumblr users. Posting during the peak hours indicate that a greater number of individuals are using Tumblr. At the same time, it means that your post has to fight for a top spot in the throes of cut-throat competition with other posts.

It means that when you post, it will move more quickly down the user’s dashboard and will appear less in tag searches. However, when you post during off hours, your post will have less competition. But on the downside, the post will not be able to reach as many new people as you want.

Hence, if you want some new followers to find your brand, then posting during peak hours is better. However, if you just want to retarget existing audience, you can simply post during off-hours.

Lastly, Don’t Forget Individual User Consideration

Even though the statistics from Union Metrics reveal the best time for posting based on Tumblr users as a whole, individual use on Tumblr can vary greatly depending on each user’s individual preferences.

After all, the best time to post is when the majority of individuals are online. If you want to test when is the best time to post on Tumblr yourself, add as many posts as you want over a 24 hour period time.

Then analyze which posts received the most attention and at what time. This will help you identify the best time to post or queue posts for your own individual blog.

Do You Have Any Questions?

I hope this article was an informative read. Do you have any questions? Well, what are you waiting for! Go ahead and ask, we are more than willing to interact with you.

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